Fifteen! Yes, 15 years since I first laid hands on this book about customers.
It’s called “Attracting Perfect Customers – The Power of Strategic Synchronicity” by Stacey Hall & Jan Brogniez.
It’s right on when it comes to figuring out how to work only with clients you like and who like you.
You can. How? Simple.
Follow what the authors suggest and notice a significant difference in how you feel about your next customer and about yourself.
They write that the main reason why so many businesses fail is because they overspend on traditional marketing targeting customers.
They propose that by using the concept of attraction, they net 80% more profit by servicing 20% of perfect customers – and that means perfect for you.
The process suggests asking four questions:
- What are the qualities and attributes of my perfect customer?
- What make my perfect customer tick? (inner values)
- What do I want my perfect customer to expect of me? (clarifies what you want to provide)
- What do I have to improve to be more attractive? (not talking about hair and makeup here LOL)
The premise is, the clearer you become about what is important to you, the more of the perfect customers you want will appear, be attracted to you, quickly and easily.
This concept is integral to your branding, however, it’s more about becoming crystal clear about what you will accept and what you shouldn’t.
Imagine working only with clients you like and who like you. Imagine.
As you think about it, ask yourself what can you offer your client as a remembrance and “top of mind” online and in hard copy?
Check out this simple, easy to craft concept you will wonder why you didn’t think of it!
Have a glorious day, and great job!